Every business with a physical location needs some kind of signage. From directing customers to restrooms to labeling aisles of products to grabbing attention of passers-by, many types of signage are needed to keep things organized. When it comes to sign types, they can be broken down both by type of purpose and type of construction or manufacture. Keep reading to learn some basics regarding this, so you can learn and know how to use signs for your own business or personal and professional uses.
As stated in the previous paragraph, signs can be broken down by construction or manufacture. Most things considered to be signs are solid in nature and construction, although some people recognize that banners are closely related to signs. Solid signs can be made out of a number of materials, including PVC, aluminum, metal and even wood.
Whether or not a sign has to be outdoors or indoors matters greatly. Exterior signage has to be done in a way that can withstand both sunlight and bad weather without diminishing in their vibrancy and luster. UV-resistant inks and materials are often used. A sign is often the first visual impression any business makes on a customer, and a sign that is too run down might even make people think that a business is not even open.
For signage that grabs the attention of people in the dark, it either needs a light source shining on it, or it needs to light up itself. Self-illuminated signage can be done using traditional neon, but fluorescent and incandescent options also exist. The explosion and advance of energy-conserving LED technology is even infiltrating the sign industry for bright signs that don’t run up you power bill.
Exterior signage can even extend to advertising on cars and other vehicles. Vinyl graphics, window decals, bumper stickers, magnetic signs, vehicle wrappings and even magnetic signs can be used to market a business or convey critical information about products, services and contact information.
Interior signage can serve many purposes. It can also be done far cheaper because they are typically smaller and don’t have to be able to withstand variable environmental conditions. Inside signs are typically single sided and attached to shelves, walls or doors. These signs can do everything from showing customers where to find certain sections to warning them not to enter back areas only meant for employees.
Inside signage should always fit some kind of consistent design aesthetic, as they are a basic form of branding that can be incorporated into an overall look. This helps out customers as they know they are looking at official signs of the business and not posters or ads put up by manufacturers of products on the shelves.
As you can see, there are many types of signage that can be made and used for communication purposes indoors, outdoors and even on cars.